3-day foundation · Beginners
Enter with little or no understanding. Leave knowing what it is, how it works, where it fits a business, what to expect — and what to do next.
Lunch, book, worksheets and certificate included. Limited hybrid seats.
Digital marketing looks intimidating because the field is full of platforms, tools, and specialisations. This programme does not attempt to teach everything. It takes one concept at a time and builds logic you can actually use.
The measure of success is not the volume of information delivered. It is whether you leave with clarity, confidence, and a sensible next step.
“Teach, but make it understood.”
03 What you should understand
“I understand what marketing and digital marketing are, how digital advertising broadly works, how Google and Meta are different, how audiences are reached, what I can reasonably expect, what I should question, and what I can learn or do next.”
When results are poor, the useful question is which part of the chain needs attention — not whether to spend more money.
11:00 AM – 4:00 PM each day. Vegetarian lunch, ~1:00–1:45 PM.
Day 01
Marketing, digital marketing & the customer
Day 02
Google & Meta, at foundation level
Day 03
Measurement, professionals, your plan
A course can open the door. Continued learning and practice are what build capability. Treat this as a threshold, not a destination.
Confused or intimidated by digital marketing
→A clear picture of what it is and how it works
Unsure what to expect from ads or agencies
→Able to set realistic expectations and ask better questions
No structured way to think about marketing
→Using the business → learning chain to diagnose results
Unclear about next steps
→A practical 30–90 day personal action plan
₹11,999
per participant, inclusive of applicable taxes
Positioned as a serious foundation: university venue, strong facilitation, quality materials, vegetarian lunch — still accessible to students, founders, and small-business owners.
Official takeaway
by Harish Vasudevan. Written for non-marketers — founders, owners, managers — who need clarity without jargon. Physical copy included.
A 3-day foundation for beginners. It is orientation and practical thinking — not a specialist qualification, not a tool dump, and not a promise of leads or sales.
Students exploring the field, founders, small-business owners, and anyone who will work with a digital-marketing professional and wants to do that intelligently.
Understand the logic, tell Google from Meta at a foundational level, set sensible expectations, question weak results using the full chain, and write a 30–90 day next-step plan. You will not be a specialist.
No. Digital is one set of channels inside marketing. It can reach more specific audiences, start with smaller budgets, test faster, and measure more directly. Traditional channels still have uses.
At foundation level: search captures existing intent; social often has to create it. Targeting, creative, and the offer behave differently as a result. Day 2 is built around that distinction.
A limited hybrid option exists via Google Meet if you request it in advance. The recommended experience is the Pondicherry University classroom.
10 Register
₹11,999 for three days at Pondicherry University. We will confirm dates, seat, and any hybrid request by email.